INBOUND vs OUTBOUND
by SARA CALMRAM / 2014-11-14
Telemarketing, advertising and direct marketing aims to help the customer with its decision. SEO, social media and using full guides are part of this. But what is the main difference between inbound and outbound?
Here are some key differences between traditional outbound marketing used to push out the message - and the more relevant powerful inbound marketing that aims to attract customers.
PROS AND CONS OF INBOUND vs OUTBOUND?
We have talked about the differences between inbound and outbound terms of approaches, channels and content. What are the other differences a marketer must consider before making their priority?
+ You can carry the customer closer to the buying decision
+ Higher quality of content
+ Higher conversion rates
- Harder to produce
- Difficult to control
- Difficult to measure
+ Full control of the pushed out
+ Easy to produce and get out of the selected channels
+ Measurable contact cost and scope
- You can reach customers early in the purchase process
- Low conversion rate
Skyhatt Digital team